Planning Your Project or Campaign

Planning Means Evaluating All the Information

Our rules are keep it simple and stay focused. Digital can be overwhelming, so think in threes and be aware of tangents that could derail you.

Start With The End In Mind.

Set Your Goals

Determine the goals for your business or campaign. So many of my clients have no idea where theyʻre going. They followed their passion to some success and then got stuck, a little focus goes a long way.

How Much Can You Spend?

Determine Your Budget

Assess how much you can spend and what you believe the value of the investment is. Identifying metrics is key.

Who Are Your People?

Identify your audience.

Sure youʻve got some clients, but who are they and why are they your clients? Better understanding helps you grow your base.

Categories: Digital Marketing, Planning / Tags: digital, plan your digital, planning, websites /

Our rules are keep it simple and stay focused. Digital can be overwhelming, so think in threes and be aware of tangents that could derail you.

Start With The End In Mind.

Set Your Goals

Determine the goals for your business or campaign. So many of my clients have no idea where theyʻre going. They followed their passion to some success and then got stuck, a little focus goes a long way.

How Much Can You Spend?

Determine Your Budget

Assess how much you can spend and what you believe the value of the investment is. Identifying metrics is key.

Who Are Your People?

Identify your audience.

Sure youʻve got some clients, but who are they and why are they your clients? Better understanding helps you grow your base.

Categories: Digital Marketing, Planning / Tags: digital, plan your digital, planning, websites /

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ACKNOWLEDGEMENTS

Diversity, Equity & Inclusion

As a human and individual in society, I regret the role that I have played in perpetuating systemic inequalities and injustices. I recognize the harm caused by discrimination based on race, ethnicity, gender, sexual orientation, religion, ability, and other differences. I am committed to acknowledging and addressing the impacts of past actions and to creating a more equitable and inclusive future. My Diversity, Equity, and Inclusion efforts are centered on listening, learning, and actively working to dismantle systemic barriers and biases. I am dedicated to promoting a culture of respect and inclusiveness for all and to continuously improving policies and practices to ensure everyone is valued and has equal opportunities for growth and success.

Traditional Custodians and Indigenous Peoples

I acknowledge the traditional custodians of the lands and waters on which I live and work, and pay my respects to Elders past, present and emerging, for they hold the wisdom, history and traditions therein. In Michigan, the Ojibwe, Odawa, and Bodewadmi nations. In Hawaii, the Kānaka Maoli. In South Carolina, the Kiawah and Ittiwan of the Cosabo People. In Alaska, the Dena’ina Athabascan people and the Native Village of Eklutna.

With a commitment to recognition and reconciliation, I acknowledge the ongoing impact of past policies and practices, and commit myself to creating justice and equality for all people.

Diversity, Equity & Inclusion

As an organization, we acknowledge and regret the role that we have played in perpetuating systemic inequalities and injustices. We recognize the harm caused by discrimination based on race, ethnicity, gender, sexual orientation, religion, ability, and other differences. We are committed to acknowledging and addressing the impacts of our past actions and to creating a more equitable and inclusive future. Our Diversity, Equity, and Inclusion efforts will be centered on listening, learning, and actively working to dismantle systemic barriers and biases. We are dedicated to promoting a culture of respect and inclusiveness for all and to continuously improving our policies and practices to ensure that everyone is valued and has equal opportunities for growth and success.

Traditional Custodians and Indigenous Peoples

Sigato Group acknowledges the traditional custodians of the lands and waters on which we live and work, and pay our respects to Elders past, present and emerging, for they hold the wisdom, history and traditions therein. In Michigan, the Ojibwe, Odawa, and Bodewadmi nations. In Hawaii, the Kānaka Maoli. In South Carolina, the Kiawah and Ittiwan of the Cosabo People.

With a commitment to recognition and reconciliation, we acknowledge the ongoing impact of past policies and practices, and commit ourselves to creating justice and equality for all people.

© 2006 – 2024 | Sarah Butler formerly Sigato Group