Our rules are keep it simple and stay focused. Digital can be overwhelming, so think in threes and be aware of tangents that could derail you.
Start With The End In Mind.
Set Your Goals
Determine the goals for your business or campaign. So many of my clients have no idea where theyʻre going. They followed their passion to some success and then got stuck, a little focus goes a long way.
How Much Can You Spend?
Determine Your Budget
Assess how much you can spend and what you believe the value of the investment is. Identifying metrics is key.
Who Are Your People?
Identify your audience.
Sure youʻve got some clients, but who are they and why are they your clients? Better understanding helps you grow your base.
ACKNOWLEDGEMENT OF COUNTRY Sigato Group acknowledges the traditional custodians of the lands and waters on which we live and work, and pay our respects to Elders past, present and emerging, for they hold the wisdom, history and traditions therein. In Michigan, the Ojibwe, Odawa, and Bodewadmi nations. In Hawaii, the Kānaka Maoli. In South Carolina, the Kiawah and Ittiwan of the Cosabo People. With a commitment to recognition and reconciliation, we acknowledge the ongoing impact of past policies and practices, and commit ourselves to creating justice and equality for all people.