The Marketing & Communications Ecosystem Explained

There are many tools to help you in your business – more than you could individually evaluate in your lifetime. From CRM tools like Salesforce to content management systems like WordPress to Social Media platforms, Influencers and the tools that manage them like Hootsuite, Sprout Social & Synthesio.

New businesses often are unsure of the best way forward. Following is a brief overview of the various tools that are both necessary and complex depending upon your business model and goals. From this outline, we’ll delve into which is most appropriate and when depending upon your goals, size, product and market.

Understanding the Mar-Com Ecosystem 

Content Management Systems: Content management systems such as WordPress, Drupal, and Adobe Experience Manager; while each are vastly different, they are essential for creating and managing websites, blogs and online stores and customer engagement.

Social Media Platforms: Social media platforms such as Facebook, Twitter, LinkedIn, Pinterest, and Instagram allow businesses to communicate directly with their audiences and reach a wide range of customers.

Email Marketing Tools: Email marketing tools such as MailChimp, Constant Contact, Aweber, and SendGrid provide businesses with the ability to send newsletters, promotional emails, and drip campaigns.

Digital Advertising Platforms: Digital advertising platforms such as Google Adwords, Bing Ads, and Facebook Ads help businesses reach potential customers with targeted ads based on their demographics and interests.

Analytics Tools: Analytics tools such as Google Analytics, Adobe Analytics, and Kissmetrics enable businesses to track the performance of their web traffic, campaigns, content, and social media efforts.

Communication Tools: Selecting and learning to use communication tools such as Skype, Zoom and Google Chat or internal team tools like Slack and Microsoft Teams is a critical element of planning in the post-pandemic era.

Stay tuned as we dive deeper into each of these to help put together a plan for moving you forward in your business planning, marketing and digital strategy.

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